Assignment at BLINK
Client / SMHOF
Project / The Pop Shop
Role in project / Creative Director / Retail architect
Photos / BLINK
ABBA The Museum
About
The Pop Shop is the official ABBA store and is located at ABBA The Museum in Stockholm.
The location is also the home for Swedish Music Hall of Fame. An organisation dedicated to acknowledge
achievements within the Swedish music industry. The conceptual idea was to create a meeting place for
Swedish pop culture – a culture house! By merging the exhibition, the café, the pop shop and the bar the
museum becomes an inspiring place that attracts both dedicated long time fans as well as a new audience.
ABBA The Museum has now become one of the most visited Stockholm destinations.