Assignment at BLINK
Project / Urban food store concept
Role in project / Creative Director / Retail architect
Location / Allston (US)
Photos / BLINK
bfresh (US)
Video by bfresh
About
Bfresh is a grocery chain within the Ahold group developed for the US market.
First store opened in Allston in North America in 2015. The store concept combines great
fresh food, smart value and local convenience which in turn creates value for the customer.
The store adapts to the customers daily rythm; breakfast mood, grap-and-go-lunch and
dinner solutions in the evening.
News
2016 / The project won diploma in the annual Swedish "Golden Egg Award"