Stadium Outlet
About
Stadium is one of the main players within sports retail in Sweden. In 2009 the stand-alone
concept for Stadium Outlet was established to take a lead position in the sports value segment.
The conceptual idea was to turn the actual store into a warehouse-look-and-feel by using a few
but distinct design elements that creates a contemporary value expression. Stadium Outlet with
its around 50 stores is now the most profitable part of the Stadium Group.