Studio Peter Lundbergh
SAS.jpg

Scandinavian Airlines

Scandinavian Airlines

Scandinavian Airlines / Assignment at BLINK / Projects: Check-In areas, Lounges, Fast Track concept, Cabin Interior design, On-board food serving concept / Role in projects: Creative direction and implementation in collaboration with SAS design mana…

Assignment at BLINK
Client / Scandinavian Airlines
Projects / Check-In areas / Lounges / Fast Track / Cabin Interior / On-board food serving
Role in projects / Creative director / Designer / In collaboration with SAS design managers
Photos / Header and cabin images by SAS

Check in areas

SAS Check-in area at Sturup airport. Big blue cube with SAS logo hanging from ceiling. Blue walls with wooden frames to create a bulletin board feeling.

Fast Track

SAS Fast Track at Copenhagen AIrport. Blue pulpet and walls. Lamp shades in wood hanging from ceiling.

SAS Gold Lounge

Food and beverages buffet area.
Community table with light fixture in brass and integrated power outlets.
SAS Gold Lounge ceiling lighting detail

SAS Lounge

Pulpets in the entrance to SAS Lounge with communicaion wall behind showing time, inspiration images and campaigns.
Seating in SAS Lounge with food and beverage buffet in the back.

Video by SAS

SAS Café Lounge

Detail of signage

SAS Cabin

Long haul interior at SAS Business Class. Seating in grey textile with brown leather details.

About

Scandinavian Airlines (SAS) is the flag carrier of Sweden, Norway and Denmark. In 2011 a design refresh assignment, including a new strategic platform, was initiated to upgrade the on-ground and on-board service offer. The assignment included the whole customer journey such as Check-In area, Fast Track, Lounges and last but not least - the cabin interior.

The SAS cabin interior is divided into three service offers; SAS Go, SAS Plus and SAS Business Class. SAS Business Class is the jewel in the crown of the strategic platform named ”The New Travel Class”. To create a premium long haul product 30.000 feet up in the air is probably one of the most challenging design assignments. Flight safety, fire restrictions, material weight/cost, ergonomy, environment and staff considerations are just a few of all parameters that needed to be fulfilled to create the SAS cabin interior. All done with a contemporary Scandinavian expression and with attention to details.